For the past 56 years, WWF International has pursued its mission of stopping the degradation of the planet’s natural environment and building a future in which humans live in harmony with nature.
Together with Boost Group, WWF International plans to develop environmentally sound collectibles promotions that heighten awareness for sustainable interactions with Planet Earth. These promotions enable children to playfully experience nature and the environment through thematic merchandise articles. EDEKA’s “Unser Wald” (“Our Forest”) is acknowledged as one of the most successful examples.
Boost Group will develop additional concepts for the European market during the next 2½ years. This full-service provider in the fields of marketing and sales promotion can rely on expertise and content from the WWF network. Together with WWF International and selected retailers, children’s enthusiasm will be sparked in supermarkets and their interest will be sustainably focused on the topics of nature and the environment.
This collaboration offers obvious advantages for retailers: collectibles promotions with WWF International strengthen the concept of sustainability and, in the context of the loyalty program, assure that today’s children – who will soon be tomorrow’s customers – experience a playful introduction and cultivate an enduring commitment to the themes of the environment, nature, and animals.
“We are very glad that WWF International has decided to plan and conduct upcoming collectibles promtions with us. I think the activities with EDEKA and COOP were especially convincing in this context,” says Boost Group’s CEO Mario Schwegler. “Now the task is to develop additional exciting concepts that motivate boys and girls to collect, while simultaneously embedding educational content focusing on our planet and the environment. We see ourselves as the right partner for this project and we look forward to the exciting challenges that lie ahead.”
WWF is one of the world’s largest and most respected independent conservation organizations, with over five million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit www.panda.org/news for the latest news and media resources and follow WWF on Twitter @WWF_media
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Head of Loyalty Solutions