It was mid of November 2017 when Boost announced the appointment of Marcello Leonardi as Sales Director Collectibles to service the markets in Southern Europe and to boost the loyalty opportunities in this region. Due to multiple successes and the realized growth, Boost opened a new office in Milan and established Boost ITALIA S.r.l. per 1 October 2018.
The new office in Italy is situated in the centre of Milan, close to the newest trendy urban area of City Life.
Furthermore, the Boost team for Southern Europe has been expanded with two experienced professionals in the market: Silvia Silvagni, located in the main office in the Netherlands, and Celestina Macchia, working from Milan, will be together responsible for managing the loyalty and collectible programs. This way of work enables the Southern European clients to benefit from all services Boost provides, such as product development, global sourcing, and the Business Intelligence center.
"We are very proud that our business in Southern Europe, and Italy in particular, is developing so strongly. The foundation of Boost ITALIA S.r.l. is just the beginning of the plans we have in this region” states Mario Schwegler, C.E.O. of Boost Group. “With this highly qualified team, which has over 30 years of experience in the market, I have full confidence that we can further boost our loyalty opportunities in this region."
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Managing Director Boost Italia S.r.l.
Sales Director Collectibles Southern Europe