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Na een succesvolle samenwerking van ruim twee jaar en de implementatie van diverse Kids Collectibles' Programma's hebben Boost en the emoji company, eigenaar van het merk emoji® en de bedenker van de meer van 17.000 iconen, patronen en stickers voor commercieel gebruik, een meerjarige exclusieve overeenkomst getekend voor loyalty programma's in Europa en Rusland.

Marcello Leonardi has been appointed as Sales Director Collectibles for Southern Europe at Boost Group.

It was mid of November 2017 when Boost announced the appointment of Marcello Leonardi as Sales Director Collectibles to service the markets in Southern Europe and to boost the loyalty opportunities in this region. Due to multiple successes and the realized growth, Boost opened a new office in Milan and established Boost ITALIA S.r.l. per 1 October 2018.

From 20 August until 7 October 2018, customers of Match Supermarkets in France can collect a unique collection from Tokidoki. At the purchase of every 15 euro the shoppers receive a flowpack with 1 card and 2 stickers. The stickers can be collected in a specially designed album and the cards in a collector box.