It’s going to be a hot summer: Coop continues its emoji® campaign with Boost
Continuing the successful emoji® collection campaigns of 2017 and 2018, Coop kicks of the summer of 2019 with cool emoji® summer gadgets. As in past years, the conception and implementation of this year’s campaign are the responsibility of the Boost Group. The leading service provider in the field of marketing and sales promotion has once again succeeded in physically implementing the popular icons and launching them on the market as summer outdoor gadgets.
Children are tomorrow’s customers. And Coop’s campaign appeals to the whole family. The goals of the collection campaign are to win positive emotions of Coop’s shoppers, increase frequency at the PoS, increase average basket and raise sales figures – all within just a few weeks’ time. Once again, Boost has succeeded in combining strong products and an emotional brand like emoji® to create a campaign that will spark enthusiasm in all age groups. The outdoor assortment, which is an absolute “must” in the summertime, consists of a lunch box, a drinking bottle, a large and a small microfibre towel, a bath towel and a picnic blanket.
For every 10 Swiss francs spent each customer receives a collectible stamp. After having collected 40 of these stamps, the customer can redeem an emoji® summer gadget for FREE. Coop will publicize the campaign on all its advertising media, at the PoS, online and on TV.
The campaign begins on 17 May and ends on 29 June 2019. Collectible stamps can be collected on purchases at all Coop supermarkets, Coop Restaurant, Coop City and Coop Bau+Hobby, as well as with every order in coop@home online supermarkets. At the same time, the Hello Family CLUB is conducting a big sweepstakes: the prizes are 100 emoji® backpacks and 20 RailAway leisure vouchers worth 500 Swiss francs each.
"We are delighted to be collaborating with Coop on this third consecutive emoji® campaign. Our marketing and creative team has succeeded in developing a concept that appeals to the entire family”, says Mario Schwegler, CEO Boost Group, who adds: “Now we are curious to see how the idea will be received by customers and participants, and whether this year’s campaign will enable us to build on our previous successes in 2017 and 2018.”
“Time after time, we are always thrilled to see how Boost succeeds in staging our emojis® and connecting them to a strong brand like Coop”, explains Marco Hüsges, CEO and founder of emoji company GmbH. “Now we are eagerly looking forward to this third summer campaign. We have every reason to believe that it will be even more successful than the two that preceded it.”
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