Boost Group enters into exclusive partnership for the emoji® brand for loyalty programs

10-12-2018 | in Collectibles Promotions | by Marcello Leonardi

After two years of successful cooperation and the execution of multiple Kids Collectibles Campaigns, the emoji company, owner of the registered emoji® trademark and creator of more than 17.000 icons, patterns and stickers for commercial use, signed an exclusive partnership for Loyalty Programs with Boost for Europe and Russia. 

Since 2017, both parties work together with the goal to achieve tangible results for retailers. The unique combination of top of mind awareness from daily usage of emoji® brand icons, high quality toys and rewarding products, have shown outstanding results and have set new benchmarks in the retail markets.

Boost developed a full solution range for instant reward programs and loyalty programs. Collectible emoji® brand products for kids like figurines, stickercards, bouncing balls and 25 other options are ready based on extensive consumer research for Europe and Russia. In addition, Boost continuously expands its assortment of reward products for Food & Nutrition, Cooking, Lifestyle, Outdoor and Sports for a wider target audience.


We are happy with the partnership with the emoji compay as this gives us the freedom to strategically develop high impact assortments for retailers. The emoji® brand license enables us to build tailormade programs with the option to connect the promotion to products across all important categories”. This partnership is unique as most of the other license options are very limited by tight regulations or very narrow target group coverage.”  states Mario Schwegler, CEO of Boost Group.

In the past we already managed to initiate some meaningful loyalty programs with Boost in Europe” says Marco Hüsges, CEO and Founder of the emoji company. “Jointly we will concentrate on the individual European markets to develop loyalty programs that meet the demand of each individual market. The emoji® brand is a truly universal brand that appeals to a global target audience which is an  advantage over most brand out in the market and a clear USP in the field of loyalty programs ” Hüsges adds.

The exclusive partnership will start in 2019 and covers Europe and Russia.

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Marcello Leonardi Picture BW
Marcello Leonardi

Managing Director Boost Italia S.r.l.
Sales Director Collectibles Southern Europe