BARILLA - An 'Italian Love Story'

Briefing

Barilla wanted to create a sales-oriented "Italian Love Story" campaign focused on emotion and on POS material.

Solution

We proposed a roadshow and a lottery.
On an Italian Vespa customers are invited to share and tell their personal Italian love story. Images of the promotion were uploaded directly to a portal and the winners of the Vespa were published online on a weekly basis.

Results

26 points of sale and 114 promotional days generated 26,000 contacts, 4,000 photos and 2,000 uploads on the web.

Barilla Lovestory Roadshow | Boost Group from Boost Group on Vimeo.

Why Boost

It is all about emotions. We use our creativity, our retail and brand expertise to develop and produce best of class marketing campaigns with tangible results. Our marketing concepts influence shoppers' buying behaviour and make brands more successful. We boost sales and build closer relationships between consumers, brands, clients and retailers.