Boost launches a new collectible promotion in one of the largest supermarkets of Turkey: Migros. The emoji® collectible promotion runs for 4 weeks in over 1000 stores, starting on 15th November. Every customer that purchases for 60 Turkish Lira (approx. 13 euro) receives one flowpack with an emoji® ‘giller’ which can be collected in a special box. The total collection consists of 16 different icons and makes it possible to play with the familiar digital icons offline.
Migros Turkey was looking for a new, exciting type of promotion, that confirms their leadership position on the market and would appeal to a wide audience. The emoji® promotion was a perfect match, because it is not only a well-defined concept that brings emotional value but also increases Migros’ visibility an influence in the digital channel in addition to their already very successful retail app.
The emoji® portfolio includes nearly 4,000 icons that were specially developed for the license business. Six billion icons are used every day. After acquiring the official emoji® license in September 2016 and successful collectible campaigns in 2017 Boost now expands to Turkey with this promotion for Migros.
Check out the commercial here :
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