Boost Group expands in Asia-Pacific

Boost Group is delighted to announce the appointment of Els de Sweemer as Managing Director Asia Pacific.

Els De Sweemer brings with her 10 years of international loyalty marketing experience and knowledge. She started her career in loyalty marketing at Boost Group in 2009 before she moved from Europe to Asia in 2013. In the past six years she has established a successful track record developing and implementing loyalty retail campaigns for both TCC and Brand Loyalty in the Asia Pacific region. Most recently, she was part of the leadership team at Brand Loyalty Asia, creating and driving growth for licensed promotions in Asia Pacific.
Boost is one of the pioneers for kids’ collectibles promotions and loyalty programs founded in 1987. Since 2009 Boost has established operations in Hong Kong and Shanghai. Recently, Boost has invested its resources to create and develop impactful sustainable collectible concepts. As an example, they launched the first large scale collectible promotion with figurines made from 100% recycled plastic and 100% FSC paper with Esselunga in Italy.

Boost Group offers its products and solutions in Asia Pacific because of increasing business opportunities. End consumers demand more and more sustainable products and production methods. The sensitivity and awareness for environmentally friendly marketing and rewarding is increasing.

“I am happy Els de Sweemer will enrich our team. Her experience and contacts in the profession are second to none and we are thrilled to have her on board again.” says Mario Schwegler, CEO of Boost Group. “With the support of our Business Intelligence and Product Development Teams, Els will develop tailor-made campaigns for customers in Asia Pacific that will form the next chapter of innovation and growth for Boost”.
Els De Sweemer added: “I’m honoured to be part of the Boost team again into the exciting next stage of its growth. We have a tremendous opportunity to make a positive change in the industry and to match the demands and rightly high expectations of our clients.”