News

Christophe Leschevin has been appointed as Business Development Director for France, Belgium and Luxembourg at Boost Group.

From the 27th of April until the 9th of June, Coop will reward their customers for Summer! Boost Group implemented their 4th tailormade collectibles’ promotion at Coop. To open the outdoor season, Boost has designed a new emoji© concept with a special summer vibe.

Together with Lightspeed GMI, a global integrated research organization, Boost conducted a Brand Licensing study in Italy and Spain to get a clear insight in what brands children know, like and aspire to collect during a promotion. In February 2018, both in Spain and Italy, 500 parents and 500 children in different age groups were asked about their opinion on famous kids brands, such as Disney, Barbie and Emoji.

Cactus was looking for an attractive kids collectible promotion that would appeal to a broad audience: boys and girls of all ages. Boost provided a collection of 24 emoji® stixx and a complementary collection case. At the purchase of 10 euro customers of Cactus receive a flowpack containing one emoji® stixx. The promotion will run from 13 March until 6 May in all Cactus stores in Luxembourg (www.cactus.lu).