In March 2019, Boost Group launches ‘D’Mega Öko-Gang’ at Cactus in Luxembourg: a unique kids collectibles campaign that inspires kids to help animal warriors to protect the environment. The entire collection and selection of animals has been tailormade for the Luxembourg territory and the local initiatives of Cactus.
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It is already the 7th edition of this ever-popular campaign. This year Boost Group launches ‘Vodna Mania’ at Spar Slovenia: a tailormade collection of 200 different stickers that can be collected in a specially designed stickeralbum.
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After two years of successful cooperation and the execution of multiple Kids Collectibles Campaigns, the emoji company, owner of the registered emoji® trademark and creator of more than 17.000 icons, patterns and stickers for commercial use, signed an exclusive partnership for Loyalty Programs with Boost for Europe and Russia.
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Marcello Leonardi has been appointed as Sales Director Collectibles for Southern Europe at Boost Group.
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