COOP - Supercard

BRIEFING

Coop is the leading retailing company of Switzerland. Through a loyalty program the customers won’t only be provided with short-term benefits but will continuously be surprised by first-class gifts and rewarded for their loyalty. The high quality of the organizing and the communication processes as well as the choice of world-famous or local relevant brands offered in the gift shop play an important role in this program.

 

SOLUTION

The loyalty program of Coop is called "Supercard“. With their personal Supercard the Coop customers can collect “Superpoints” with every purchase in a Coop shop and the associated Supercard partner companies. The card holders can redeem the collected Superpoints for exclusive benefits, discount and gifts.

Boost offers the participants of the Coop Supercard a choice of more than 500 attractive gifts which are delivered via the excellent logistics of Boost directly at the customers. The customers find the complete choice of gifts online under www.praemienshop.ch.  Additionally current selections are offered in seasonal gift brochures available in the Coop shops. If multimedia, travel vouchers, electrical devices, toys or wine – each participant will find his individual gift.

 

RESULTS

In cooperation with Boost the Coop Supercard was successfully launched in 1999. More than 3 million active collectors make the Coop Supercard the most successful loyalty program of Switzerland. In 2017 Coop decided to extend the cooperation with Boost for at least three more years,

Why Boost

It is all about emotions. We use our creativity, our retail and brand expertise to develop and produce best of class marketing campaigns with tangible results. Our marketing concepts influence shoppers' buying behaviour and make brands more successful. We boost sales and build closer relationships between consumers, brands, clients and retailers.

Ready to Boost your sales?

Let's get in touch!

MichaelLausenm oJ BQsw
Michael Lausenmeyer

Managing Director Loyalty Programs 

Member of the Board

+31 6 46 87 28 54
michael.lausenmeyer@boostgroup.nl