Shell Clubsmart

Briefing

Shell is one of the biggest energy companies in the world with operations in more than 70 countries and employing approximately 90,000 people. Through the Clubsmart Loyalty Program, more than 8 million of Shell's customers in Germany are receiving rewards for their loyalty (www.shellsmart.com ).

Clubsmart a very popular loyalty program for service stations in Germany. At every fuel purchase, Shell's customers use their personal Clubsmart cards to collect Clubsmart points that they can then redeem for exclusive rewards.

Concept

Our goal is to always keep our focus on Clubsmart customers. Boost offers an exciting choice of attractive branded rewards that can be delivered directly to the customer's home address or to a Shell station of their own choice. A wide choice of monthly changing surprise rewards and seasonal or theme-based offers guarantees optimum activation. In addition to purchasing, implementation and customer services, Boost provides Shell with additional services in terms of consulting, planning, designing and printing of seasonal brochures.

Results

Over 120,000 shipments are sent to the Shell ClubSmart customers every year. Boost Loyalty stands for a wide choice of rewards, reliable support throughout the whole program and excellent logistics. With the continuous expansion of the program, Shell's customers can certainly look forward to further exciting offers in the future.

Why Boost

It is all about emotions. We use our creativity, our retail and brand expertise to develop and produce best of class marketing campaigns with tangible results. Our marketing concepts influence shoppers' buying behaviour and make brands more successful. We boost sales and build closer relationships between consumers, brands, clients and retailers.