Bouwmaat, established in 1986, is a successful wholesale business for professionals in the repair, renovation and maintenance market. Their 46 stores in The Netherlands provide everything in the field of construction, wood, plumbing, electricity, tools, hardware, paint and kitchens. Bouwmaat has the largest web-shop in construction materials, offering over 13.500 items. The target group of Bouwmaat are professionals (“vakmannen”) working in the repair, renovation and maintenance business. Bouwmaat currently offers a loyalty program whose objective is long term engagement with its customers.
Why a new loyalty concept?
The main challenges of the current Bouwmaat loyalty program are that it is not deployable across all channels, insufficiently distinctive and hardly contributing to price perception. Research has shown that the program does not meet the customers’ needs anymore, whilst it lacks options to take advantage of the commercial opportunities. For that reason, Bouwmaat has decided to develop a new, omnichannel loyalty program that fits the current and future needs of both the organization and its customers.
Boost has created an nice and intelligent redemption portal for Bouwmaat, check via www.bouwmaat.nl/spaarplan. This web-shop offers more than 500 gifts to the customer and is constantly updated with new and attractive seasonal products.
Today’s consumer expects convenience. Single Sign-On (SSO) makes it easy for website and mobile users to register/log-in by creating an account. Customers no longer need to stick stamps, but save digitally and automatically. So it has become a lot easier. Digital loyalty points can now also be exchanged for Bouwmaat range, both in the stores and in the loyalty web-shop.
That is smarter saving at Bouwmaat!
It is all about emotions. We use our creativity, our retail and brand expertise to develop and produce best of class marketing campaigns with tangible results. Our marketing concepts influence shoppers' buying behaviour and make brands more successful. We boost sales and build closer relationships between consumers, brands, clients and retailers.
Ready to Boost your sales?
Let's get in touch!
Account Manager Loyalty Programs