Viseca Card Services – belonging to Aduno Group - is one of the largest credit card service provider in Switzerland, issuing Mastercard and Visa cards for Swiss Cantonal Banks, Raiffeisen, Migros Bank, Bank Coop and regional banks, as well as co-branding cards for e.g. Air France/KLM's Flying Blue loyalty program. Its surprize multi-partner loyalty program was launched in 2014. Viseca customers use their personal cards to collect points with every card transaction, which they can then redeem online for exclusive rewards or vouchers from selected surprize partners.
Boost Group was asked to offer a long-term, winning full-service redemption concept including a broad lifestyle digital and physical product assortment for its customers with the associated redemption fulfilment process incl. reward providing, packing, shipping and tracking/reporting
Boost Group definitively keeps its focus on Viseca customers and their unique loyalty experience.
Boost Group’s solution is based on pro-active category management, multi-language content management and a helpdesk, web & mobile development as well as on shopper activation tools, digital games and campaigns to drive sales and increase conversion rates.
During a Christmas promotion with a digital advent calendar Boost Group and Viseca worked closely together to provide surprize participants with extra rewards, discounts in form of an appealing contest.
Since 2014 Boost Group has been the main partner to the surprize bonus program which shows constant growth over time.
Mr. Peter Leutenegger, Loyalty Product Manager surprize says: “ Boost group stands for wide experience in shopper activation and digital solutions to trigger redemption, a surprising choice of rewards, reliable multi-language support throughout the whole program and excellent logistics. In addition the team guarantees compliance with all security and privacy regulations which are important for us as a Financial Services provider.“
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