POSTFINANCE- ProfitApp

Briefing

Attracting new customers is 10 times more expensive than reactivating existing customers and retaining them. But how do we activate existing customers? How do we launch a loyalty program? And how do we make use of coupons and contests in the best way? PostFinance was searching for an innovative digital marketing tool for its customers.

Solution

Boost proposed the creation of a strong platform for PostFinance and a simple loyalty program for any company size. Nearly 95 percent of all consumers have at least one loyalty card, and 56 percent say that the added value lies in the possibility of earning points for special rewards and discounts.

The advantages for companies are obvious: a loyalty program solution which you can use in-store as well as in the online shop. There are benefits for consumers as well: with the ProfitApp all loyalty cards are always with you, so all customers can benefit from attractive premiums, additional offers and promotions any time and redeem their points in e-shops or directly at the POS.

Result

ProfitApp offers business customers in the B2C sector a loyalty program for their customers. The users’ group of ProfitApp includes, for example, hairdressers, bakeries, fast food and coffee house chains, catering businesses, fashion boutiques, beauty salons, gift shops and many others. Also e-shops offer their customers loyalty programs on the ProfitApp, online and in combination with in-store.

"ProfitApp" is a finalist in the "Best of Mobile Awards 2015" in Frankfurt.

How does the application work exactly? For more information watch the clip: https://vimeo.com/99807681

Quote

Andreas Bircher, Marketing Manager at PostFinance for business customers, explains: "With ProfitApp consumers can now easily manage their loyalty cards with their smartphones and earn points both online and at the POS. We are delighted to offer our customers this tool thanks to the expertise of xsmart. "

 

 

Why Boost

It is all about emotions. We use our creativity, our retail and brand expertise to develop and produce best of class marketing campaigns with tangible results. Our marketing concepts influence shoppers' buying behaviour and make brands more successful. We boost sales and build closer relationships between consumers, brands, clients and retailers.