PENNY – emoji summer : Tutti al Penny

PENNY Card, the first and only card in the discounters’ world, never stops growing.

This weekend the new collectibles’ promotion has started at Penny Market. A promotion that welcomes summer and that fits both adults and kids wishes with their exclusive emoji® range dedicated to PENNY customers.

A high-end promotion, through which PENNY, together with emoji®, wants to be innovative and fun, connecting with the needs of their customers in the summer season.

The collaboration with emoji® was possible thanks to Boost Collectibles, a loyalty marketing service provider specialized in developing loyalty campaigns for family with children, which represents a new high-valued partner for PENNY.


TUTTI AL PENNY will also be advertised by a TV commercial, while the emoji® vibe - that will make your beach cool and fun - are filling the stores since a few days already. Funny summer accessories such as the 120cm inflatable ring and the beach ball, but also practical and useful items as the waterproof swimming bag and the beach towel, including the Unicorn one.


The promotion will run from 23 May until 14 August. More info the PENNY website


Why Boost

It is all about emotions. We use our creativity, our retail and brand expertise to develop and produce best of class marketing campaigns with tangible results. Our marketing concepts influence shoppers' buying behaviour and make brands more successful. We boost sales and build closer relationships between consumers, brands, clients and retailers.