ESSELUNGA - SuperFoodies

Esselunga, innovation leader in Southern Europe, launches Super Foodies in Italy.


Esselunga stands for fresh and healthy food. Good and healthy nutrition is one of the most influencing factors for well being. 

Saving our planet by using sustainable sources, fair labor conditions and applying innovative recycling methods to save precious resources is our duty for today´s and tomorrow’s generations.

SuperFoodies is a concept, created by Boost, that focuses on the education about healthy food in a fun and cool way. Fruits and vegetables are turned into superheroes. Starting May 2, customers can collect a 24 different figurines, 4 special keychains and a card game at Esselunga. In addition, the campaign was pre-lauched in the kiosks with a special starter pack, collector tin box and a comic book. 

We are honored that Esselunga selected Super Foodies and Boost as a Partner” says Marcello Leonardi, Managing Director Boost Italia SRL, located in Milan. 

The plastic ocean and polluted beaches are one of the most visible problems nowadays. For this campaign over 50 Million figurines are manufactured from recycled materials. 
Boost is first mover and pioneering innovation leader in this new segment of toys made from 100% recycled materials. 

Mario Schwegler, CEO of the Boost Group adds: “Over the last years we developed appealing brands, style guides, collections and programs to engage Kids and Families in order to change long term behaviors with a lot of joy. 
We work closely with our clients and partners in order to have the best solution – tailored to the individual markets and needs

Boost is BSCI and FSC certified since several years to fulfill the highest standards for sustainability. 

See the TV commercial : 

For more information on the campaign : 
www.super-foodies.it
website Esselunga

Why Boost

It is all about emotions. We use our creativity, our retail and brand expertise to develop and produce best of class marketing campaigns with tangible results. Our marketing concepts influence shoppers' buying behaviour and make brands more successful. We boost sales and build closer relationships between consumers, brands, clients and retailers.