Fajita Friday with Old El Paso

Briefing

The Village booth of Old El Paso forms a small oasis for Swiss customers. The remarkable stand is truly a treat for the eye in every branch. How are the customers to be activated?

Solution

The feeling of a holiday to Mexico, inspires consumers and thereby generates impulse purchases and strong turnover. The scent of freshly made fajitas, which lies like an invisible veil over the whole scene, tickles all clients’ senses.

Results

Boost staged with the "Mexican Village" a tempting culinary journey. During a cooking demo, promoters prepared tasteful Mexican dishes. The training was done by our Boost Academy. The enthusiasm of shoppers was more than assured this way.

Why Boost

It is all about emotions. We use our creativity, our retail and brand expertise to produce best of class marketing campaigns with tangible results. Our marketing concepts influence shoppers' buying behaviour and make brands more successful. We boost sales and build closer relationships between consumers, brands, clients and retailers.