WWF International and Boost Group start a new collaboration

For the past 56 years, WWF International has pursued its mission of stopping the degradation of the planet’s natural environment and building a future in which humans live in harmony with nature. More

New study confirms: collectibles promotions with emojis are a purchasing criterion for mothers and children

Emojis are delightful, and not only for smartphone users: retailers can likewise profit from the unique charm of these emotionally inspiring symbols. Collectibles promotions with emoji motifs can help supermarkets and retail chains attract strong attention in two target groups that are decisively important for the purchasing decision: mothers, and... More

New study proves: no road is too long for mothers if it leads to the right collectibles

Boost Group and the internationally renowned YouGov market-research company recently conducted a study to investigate how license characters are perceived and evaluated. The collaborative probe looked especially closely at the role played by mothers. Over 6,000 individuals were extensively questioned in Germany, France, Great Britain, Italy, the Netherlands, Russia, Spain,... More

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