Shell & Philips - « Refuel and Benefit »

Briefing

Each year Shell Holland launches a Philips autumn campaign. Customers can refuel and save points for Philips products. This year Shell wants to repeat this successful campaign but they want to give it an extra impulse by integrating Air Miles. Boost got the assignment to develop this concept and to develop a state of the art web shop that offers customers the possibility to buy discounted products.

Concept

During the campaign period from November 2015 till January 2016, Shell customers receive discount vouchers that allow them to save up to 50% discount on Philips products. Customers receive a voucher when they refuel a minimum of 20 litres or when they spend € 7.50 in the gas station’s shop.

Results

The results are splendid! Check our website via www.tankenprofiteer.nl. A nice redemption portal where customers can redeem their Philips discount vouchers and Air Miles for Philips products. Philips products are known worldwide for their excellent quality, design and ease of use. We selected the very best products from the complete Philips assortment. For Shell customers the best Philips products are now more affordable than ever! The campaign will be further supported by a radio commercial and POS material at the 520 participating gas stations.

Why Boost

It is all about emotions. We use our creativity, our retail and brand expertise to produce best of class marketing campaigns with tangible results. Our marketing concepts influence shoppers' buying behaviour and make brands more successful. We boost sales and build closer relationships between consumers, brands, clients and retailers.