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Activating shoppers, elevating sales.

Programs & solutions

Effective and innovative promotional and loyalty marketing solutions, designed to grow stronger brands, increase sales – and create closer relationships with your customers. Whether you are seeking to engage shoppers, attract new ones, or reward them, Boost is the partner you can trust. Rely on us to help you meet new market needs now, and traditional market needs in great new ways.

Boost’s one-stop-shop of quality services includes: concept development, creative services, product sourcing, logistics, campaign management, field execution, direct sales services, customer care centers, after-sales services, data measurement and data analysis. We have offices in Switzerland, Benelux and China. Today we deliver our services in 15 countries to over 150 different A-brand clients and retailers in consumer markets.

Shopper Marketing

Shopper marketing

Concept development and execution of brand and sales activation programs, as well as logistics and other field services. Boost develops tailored product sampling campaigns, road shows, direct...

Collectibles' Promotions

Collectibles' Promotions

For best-of-class promotions, using collectibles especially designed for international retailers and FMCG companies. Such campaigns generally run for 6-8 weeks – and offer shoppers attractive...

Loyalty Programs

Loyalty programs

Large-scale loyalty programs for international brands, B2B companies and retailers – from development to operations. Point redemption: To change spending behavior on a long-term basis, reward...

xsmart at Swiss Forum Mobile Wallet & Mobile Payment
News
News
What's happening?
February 2014.

A drive-in Christmas fair at Amphia hospital!

Last Christmas Boost organized a Christmas fair at Amphia hospital where all its employees could redeem their Christmas gift right away. Combining Boost and a Christmas fair with the loyalty...

January 2014.

xsmart at Swiss Forum „Mobile Wallet & Mobile Payment“

xsmart Expert Report on Shopper Activation and Mobile Retail: Switzerland Headed into the Mobile Future. From 24 to 25 March users and providers of mobile wallet, mobile payment and NFC solutions...

November 2013.

Boost supports Manor with Shopper Marketing

Shopping? Clients always look for inspiration!
A study of the University of St. Gallen in Switzerland shows that 34 percent of shoppers visit grocery stores unplanned and about 90 percent of...

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About Us Boost
About us
About us
Our belief, our values and our people

As an international company led by marketing entrepreneurs, Boost delivers innovative and effective solutions to clients and retailers in consumer markets – including supermarkets, convenience stores, DIY retail and electronics, drug, automotive outlets, finance and services companies.

We offer innovative and effective marketing solutions so that you can reach and activate shoppers. With direct results. Boost solutions help you attract customers to the product, as they become actively engaged – which leads to more purchases. Boost has 260 full-time employees, and a field force of 2,600 people.

"Boosters always have the ambition to go further than others"

Ante Pekas

Football is my passion. It helps me begin each day full of energy.

Assistant Field Services
Shopper Marketing
Switzerland
Flavia D`Onofrio

Travelling inspires me. Getting to know new places, people and cultures gives me the right energy for my team and our projects.

Client Service Manager
Shopper Marketing
Switzerland
Lucien Diepstraten

I have been active in the loyalty industry for over 25 years. I started originally with Douwe Egberts coffee points and Gouda’s Glorie's "fat" 5 1/2 cent savings points. But now I think and dream of digital Air Miles points, Total Power points and Rocks.

Football is my passion and I absolutely share Johan Cruijff's vision. I also see a great many similarities between football and business and like to establish this connection in conversations with customers and colleagues.

I share Number 14's creative wisdom.

“As long as we have the ball, they can't score.”
“Football is simple, but to play simple football is difficult.”

Account Manager
Loyalty Programs
The Netherlands
Esmeralda de Punder

Every day, I enjoy the little things in life. It's the little things that make a big difference, in both personal and business life!

Senior Project Manager
Shopper Marketing
The Netherlands
Jason Tian

I like the purchasing; there are always big challenges and different items every time.
It feels a little bit like fashion, this is fun!

Head of Sourcing
Collectibles' Promotions
China
Rose van den Berg

I love to get my teeth into things. This enables me to go far in order to achieve something. I have been working a lot of hours in my free time on the organization of the festival “Appelpop”, in which I am responsible for about 500 volunteers. It takes certain time but it gives me a lot of satisfaction. This also applies to my job at Boost. Every project requires a lot of organizing to make the clients as well as the field employees happy. If we succeed, this again makes me very happy!

Project Manager Field Services
Shopper Marketing
The Netherlands
Sebastiaan Fransen

With every person comes a story. I for one, love traveling, learning new things and meeting new people. At work I get to do it all!
 Working hard, achieving the goals set, and being appreciated for it… That’s what keeps me going!

Account Manager
Collectibles' Promotions
The Netherlands
Raf van Assche

As Warehouse Manager, I work every day with our logistics teams to try and get thousands of packages ready to ship for our end customers and savers. Here, enthusiasm, energy and flexibility play an important role. It is the only way for us to deliver the quality to which we aspire.
Being part of a strong team inspires me every day. Together we are strong!

Warehouse Manager
Logistics
The Netherlands
Michiel Van den Berghe

As a legal counsel, every day is special. Each agreement is unique; each problem requires a different solution. I collect all these solutions in our corporate filing system and share them with my colleagues. This is my motto – to find solutions to tomorrow's problems today.

Legal & Licence Manager
Legal
The Netherlands
Brenda van der Boom

I have always been fascinated by brands and how they can add value and emotion to a product. Even to a product as ordinary as milk. This is one of the reasons I started working at Boost in 2004. After nine years I still love to let consumers experience brands and to help our clients sell and tell their story in a most successful and effective way.

Head of Project Management
Shopper Marketing
The Netherlands
Walther Merckx

Transport and logistics are my passion. Every day I look for the most satisfying solutions for every challenge. Whether it concerns containers with Collectibles coming from China or prints originating from Eastern Europe, I will deliver it at its destination with a lot of pleasure.

Transport Specialist
Logistics
The Netherlands
Ruth Linders

During the week in my job as field manager at Boost I am responsible for the Jumbo team. I also have another passion: hockey. In the picture I am running towards a teammate to celebrate that she scored a goal, after a cross by me. This is what I love to do most: with a perfectly fit cross, enabling a forwarder to potentially score. Actually this is what I do at Boost as a field manager as well: I create the opportunities and the hostesses put these into practice.

Project Manager
Shopper Marketing
The Netherlands
Fabienne Sirusas

Tennis is my passion: it requires strength, endurance, speed, creativity, intuition and mental strength. These are qualities which I can benefit from in my job and my private life.

Client Service Teamleader
Shopper Marketing
Switzerland
Lennart van Vaerenbergh

As an enthusiast of computer science I made my hobby my job, which is Web Development. Together with the Web Development team I aim to push Boost to a higher level on the web. And that for sure is going to happen!

Head of Web Development
Loyalty Programs
The Netherlands
Nermin Zukorlic

Water is a fascinating natural element. It symbolizes tranquillity and strength in equal measures. I need both in my work every day.

Manager Field Sales
Shopper Marketing
Switzerland
Daphny Hermé

It is important for me to have a goal, a dream and the challenge I need in life, both in my personal life and in business. Without these things, life would just be boring. Of course there are ups and downs, but they only make you stronger as a person and help you to grow.

Live well
Laugh often
Love much

Jr. Category Manager
Loyalty Programs
The Netherlands
Mario Hrastnig

I love travelling – different cultures, habits and people teach and help me to view things from a different perspective and at the same time they are a great source of inspiration for my life.

CFO
Switzerland
Michael Reinwald

I am inspired by: talented people, music, a beautiful garden and, of course, those special moments.

CEO
Member of the Board
Switzerland
michael.reinwald@boostgroup.ch
Otto Uijttewaal

I have a great passion for retail. This passion drives me to build new and exciting businesses.

Managing Director
Shopper Marketing / Member of the Board
Switzerland
otto.uijttewaal@boostgroup.ch
Koen Heyvaert

A great physicist once wrote that life is like RIDING A BICYCLE:

Whether you are focusing, inspiring, enabling, admitting, bringing together, creating enthusiasm, or networking, to keep your balance, you have to stay in motion.

And when you move, you get a BOOST.

Managing Director
Loyalty Programs / Member of the Board
The Netherlands
koen.heyvaert@boostgroup.nl
Klaus Riemer

At Boost I am in charge of sales teams that execute Collectibles' Promotions for and with retailers in the Benelux, the United Kingdom, Scandinavia, Eastern Europe and Russia. I like to come along with them and I love the excitement of such large scale projects. Especially pioneering in new markets is my big passion. I like to run with that same passion, preferably every day and once in a while I run a marathon.

Director
Collectibles’ Promotions Benelux / Eastern Europe & Russia
Raymond Lentz

I am inspired by all worldwide marketing developments every day. The next challenge for me is to integrate these new opportunities into our business so that we can suprise our customers and always be one step ahead of the competition.

Managing Director Shopper Marketing
Collectibles' Promotions / Loyalty Programs / Shopper Marketing
The Netherlands
Remco Zweedijk

‘Explore and you will know’. With this philosophy we develop new concepts for both market leaders and market challengers. For me New Business Development means ‘looking for new ways and having guaranteed success’.

Director
Collectibles’ Promotions Southern Europe / Middle East & new markets
Alban Haas

Life inspires me. Every day. Family, work and leisure are my passion.

Client Services Director
Shopper Marketing
Switzerland
Stefan Lindt

What motivates me every day is to extend Boosts’ position as a market leader and to access new markets. By means to compensate I love to play sports (tennis and ski) and enjoy life with friends and family.

Director
Collectibles’ Promotions Switzerland / Germany / France
Thomas Künzler

My inspiration: developing new concepts, focusing on targets together with the team and celebrating success – and of course sun, mountains and snow.

Managing Director
Shopper Marketing
Switzerland
Christian Baumann

Nachwuchs fördern ist mein täglicher Antrieb, in der Familie, im Geschäft oder im Sport. Teamerfolge zu kreieren, zu prägen und dann zu feiern, schafft dazu die notwendige Nachhaltigkeit!

Managing Director xsmart ag
Switzerland
Marcel de Jong

I am passionate about people and the energy that we all generate. It’s all about people! In this digital era, people matter even more. People are creative, develop ideas, inspire and support each other, motivate and create.

Managing Director Collectibles’ Promotions
Member of the Board
The Netherlands
Oliver Freitag

I am inspired by the positive in every person and his ability to excel. I am passionate about sports which I do with my family in the nature.

Director
Group ICT
Switzerland

Our history

Driven by innovation and growth

Marketers found Boost to activate shoppers and elevate sales

The history of Boost starts with the founding of Nebus Loyalty in the Netherlands (in 1987), Shop Promo in Switzerland (in 1996), Tricall and directsales in Switzerland (in 2004) and the Boost Group in the Netherlands (in 2000). Together these companies have decades of extensive experience in the development and execution of effective and innovative shopper marketing, promotional marketing and loyalty marketing solutions all over Europe. In 2012, all these companies were merged to operate as one international company called Boost, with the goal of becoming the number one marketing and sales service provider in Europe.

Philosophy

Activating shoppers, elevating sales

Our shopper marketing campaigns, collectibles promotions and effective loyalty programs are powerful. Not only do they influence shopper and purchasing behavior, marketing solutions from Boost mean more successful brands, higher sales and even closer, long-term relationships with your customers. Activating shoppers is our passion. Elevated sales is your reward.

Our people

Committed to customer eagerness

Everyone working with Boost is committed to inspiring customer eagerness. We succeed because we believe in the power of mutual respect, teamwork, surprising solutions, true ownership and an entrepreneurial attitude. This results in great concepts, excellent execution and measured results. Our people believe in creating a no-nonsense approach – driven by client results – while respecting the interests of all the parties involved.

Cases
Cases
Cases
Our clients
Clients
Clients
Jobs
Jobs
Jobs
Become our colleague

At the office

Do you have the talent to tap into your creativity and find innovative marketing solutions that can satisfy the targets of our clients? We regularly seek new Boosters for our offices in Switzerland, Belgium and the Netherlands. When a specific job is available, we will post this on our job site: www.boostjobs.eu.

If you haven’t found a job that matches your ambition, please feel free to send us a message with your CV.

View Jobs

Jobs in the field

Become an ambassador for Boost and our brands! Boost’s field forces can be found in Switzerland, Belgium and the Netherlands and on the road as we meet our clients’ customers face-to-face. Jobs range from display set-up, direct and after-sales activities, call center projects, etc.

Contact


Our offices
Switzerland
The Netherlands
Belgium

International business
inquiries

Check the Boosters who are
responsible in our markets.

International press
inquiries

Raymond Lentz

Disclaimer
Disclaimer

Business inquiries

Shopper Marketing
Switzerland: +41 (0)58 201 99 99
The Netherlands: +31 (0)73 71 19 300
Belgium: +32 (0)3 844 93 41

Collectibles' Promotions
Switzerland: +41 (0)58 201 98 99
The Netherlands: +31 (0)114 381 600
Belgium: +32 (0)3 844 93 41

Loyalty Programs
Switzerland: +41 (0) 58 201 97 99
The Netherlands: +31 (0)114 381 600
Belgium: +32 (0)3 844 93 41