Home | Boost group

Activating shoppers, elevating sales.

Programs & solutions

Effective and innovative promotional and loyalty marketing solutions, designed to grow stronger brands, increase sales – and create closer relationships with your customers. Whether you are seeking to engage shoppers, attract new ones, or reward them, Boost is the partner you can trust. Rely on us to help you meet new market needs now, and traditional market needs in great new ways.

Boost’s one-stop-shop of quality services includes: concept development, creative services, product sourcing, logistics, campaign management, field execution, direct sales services, customer care centers, after-sales services, data measurement and data analysis. We have offices in Switzerland, Benelux and China. Today we deliver our services in 15 countries to over 150 different A-brand clients and retailers in consumer markets.

Shopper Marketing

Concept development and execution of brand and sales activation programs, as well as logistics and other field services. Boost develops tailored product sampling campaigns, road shows, direct...

Collectibles' Promotions

For best-of-class promotions, using collectibles especially designed for international retailers and FMCG companies. Such campaigns generally run for 6-8 weeks – and offer shoppers attractive...

Loyalty Programs

Large-scale loyalty programs for international brands, B2B companies and retailers – from development to operations. Point redemption: To change spending behavior on a long-term basis, reward...

News

What's happening?

May 2013.

Dr. Oetker Roadshow

Dr. Oetker Road show: taste Italy in a unique way.. Dr. Oetker possesses two strong brands with “Casa di Mama” and “Ristorante.” Each brand has its own Italian identity and its own appropriate...

April 2013.

Boost launches new Air Miles Shop

Boost Loyalty has been a service partner for the Air Miles program for more than five years and is also the owner of the Air Miles Shop. After three years it was time for a brand new version of...

13 März 2013.

Train station sampling in Switzerland

Whiskas® is one of the most well-known pet food brands in Switzerland and offers a range of over 100 products! The parent company Mars Switzerland AG celebrated its anniversary with various...

December 2012.

Boost: new name and stronger presence

Boost, the shopper activation partner, has given itself a new name and a stronger presence. Its aim: to become an even better service provider. With its new name and new image, Boost signals a...

1 november 2012.

Boost and Mondelēz share prize in Creativity category

On 1 November 2012, Boost and Mondelēz were jointly awarded the 2012 DFMA Award in the Creativity category. Mondelēz, formerly Kraft Foods, commissioned Boost to develop an innovative in-store...

We offer innovative and effective marketing solutions so that you can reach and activate shoppers. With direct results. Boost solutions help you attract customers to the product, as they become actively engaged – which leads to more purchases. Boost has 260 full-time employees, and a field force of 2,600 people.

Leadership

Same belief? Same values?
Become one of our people!

List of our offices

Questions? Contact us

"Boosters always have the ambition to go further than others"

Lennart van Vaerenbergh

As an enthusiast of computer science I made my hobby my job, which is Web Development. Together with the Web Development team I aim to push Boost to a higher level on the web. And that for sure is going to happen!

Head of Web Development
Loyalty Programs
The Netherlands

Walther Merckx

Transport and logistics are my passion. Every day I look for the most satisfying solutions for every challenge. Whether it concerns containers with Collectibles coming from China or prints originating from Eastern Europe, I will deliver it at its destination with a lot of pleasure.

Transport Specialist
Logistics
The Netherlands

Davide Magri

Born in Parma, I am very proud of my hometown. Parma is very well know in Italy and abroad for it’s historical monuments and its amazing food. Because of the large number of food companies based here, the area of Parma is called ‘the food valley’.

Account Manager Italy
Collectibles' Promotions
The Netherlands

Brenda van der Boom

I have always been fascinated by brands and how they can add value and emotion to a product. Even to a product as ordinary as milk. This is one of the reasons I started working at Boost in 2004. After nine years I still love to let consumers experience brands and to help our clients sell and tell their story in a most successful and effective way.

Manager Field Services
Shopper Marketing
The Netherlands

Jim Krijnen

Always looking for the best balance in life. Sometimes (my partner claims almost all the time) the focus is on the development & production of collectable promotions in China, but whenever possible we try to enjoy life with friends and see some other parts of the world.

Global Purchasing Director
Collectibles' Promotions
The Netherlands

Lora Gojani

My inspiration: “Coming together is a beginning. Keeping together is progress. Working together is success.” H. Ford

Teamleader
Shopper Marketing
Switzerland

Tamara Martelli

Traveling to distant countries broadens my horizons. Getting to know new people and cultures is enriching. In Africa, for example, I learned to keep a level head and an open-minded attitude at all times.

Client Service Manager
Shopper Marketing
Switzerland

Koen Gruijters

I always have the radio on while I'm working: no music, no inspiration! Music can give you a certain feeling, like thinking of a certain colour. In the same way, the Boost orange makes me think of energy, power and sometimes a little brutality, but also cheerfulness and creativity.

Art Director
Shopper Marketing
The Netherlands

Christian van Hulten

I am inspired by a beautiful and user-friendly product design, products that are made to support people in their daily lives, and that at the same time surprise them and put a smile on their face.

Check out my Pinterest Board to see some inspiring examples!

Innovation Manager
Shopper Marketing
The Netherlands

Raf van Assche

As Warehouse Manager, I work every day with our logistics teams to try and get thousands of packages ready to ship for our end customers and savers. Here, enthusiasm, energy and flexibility play an important role. It is the only way for us to deliver the quality to which we aspire.
Being part of a strong team inspires me every day. Together we are strong!

Warehouse Manager
Logistics
The Netherlands

Ruth Linders

During the week in my job as field manager at Boost I am responsible for the Jumbo team. I also have another passion: hockey. In the picture I am running towards a teammate to celebrate that she scored a goal, after a cross by me. This is what I love to do most: with a perfectly fit cross, enabling a forwarder to potentially score. Actually this is what I do at Boost as a field manager as well: I create the opportunities and the hostesses put these into practice.

Field Manager
Shopper Marketing
The Netherlands

Sebastiaan Fransen

With every person comes a story. I for one, love traveling, learning new things and meeting new people. At work I get to do it all!  Working hard, achieving the goals set, and being appreciated for it… That’s what keeps me going!

Account Manager
Collectibles' Promotions
The Netherlands

Maike Loof

My job title fits perfectly with how I am in life: ‘content’. As the head of the content team (we are responsible for the dynamic content in Boost web shops), I think it is important to work not just on content, but also to really enjoy our work, and to be content with our work. You accomplish more with a positive attitude and a smile, and you're also much happier in life. So for us there are no problems, only challenges!

Head of Content Management
Content Management
The Netherlands

Lucien Diepstraten

I have been active in the loyalty industry for over 25 years. I started originally with Douwe Egberts coffee points and Gouda’s Glorie's "fat" 5 1/2 cent savings points. But now I think and dream of digital Air Miles points, Total Power points and Rocks.

Football is my passion and I absolutely share Johan Cruijff's vision. I also see a great many similarities between football and business and like to establish this connection in conversations with customers and colleagues.

I share Number 14's creative wisdom.

“As long as we have the ball, they can't score.”
“Football is simple, but to play simple football is difficult.”

Account Manager
Loyalty Programs
The Netherlands

Esmeralda de Punder

Every day, I enjoy the little things in life. It's the little things that make a big difference, in both personal and business life!

Senior Project Manager
Shopper Marketing
The Netherlands

Daphny Hermé

It is important for me to have a goal, a dream and the challenge I need in life, both in my personal life and in business. Without these things, life would just be boring. Of course there are ups and downs, but they only make you stronger as a person and help you to grow.

Live well
Laugh often
Love much

Jr. Category Manager
Loyalty Programs
The Netherlands

Michael Reinwald

I am inspired by: talented people, music, a beautiful garden and, of course, those special moments.

CEO
Member of the Board
Switzerland

michael.reinwald@boostgroup.ch

Andreas Specht

Basel is fascinating; it is the best city to live in. Compact and near the Rhein, it boasts a Saturday market and has a great football team.

CFO
Member of the Board
Switzerland

andreas.specht@boostgroup.ch

Otto Uijttewaal

I have a great passion for retail. This passion drives me to build new and exciting businesses.

Managing Director
Shopper Marketing / Member of the Board
Switzerland

otto.uijttewaal@boostgroup.ch

Marieke van Heeswijk

My passion is to understand what moves and motivates consumers and shoppers. These insights help me to find the best solutions for our customers and their brands.

Managing Director
Shopper Marketing
The Netherlands

Klaus Riemer

At Boost I am in charge of sales teams that execute Collectibles' Promotions for and with retailers in the Benelux, the United Kingdom, Scandinavia, Eastern Europe and Russia. I like to come along with them and I love the excitement of such large scale projects. Especially pioneering in new markets is my big passion. I like to run with that same passion, preferably every day and once in a while I run a marathon.

Director
Collectibles’ Promotions Benelux / Eastern Europe & Russia

Wim Cosyns

Boost is always in motion. No day is the same and that’s what makes it interesting to work for this company. As a father of three kids I find it important to be there for them and for my partner. That’s why I appreciate a good balance between them and my job, something that is probably typical for a young 40-year-old.

Director Finance
Collectibles' Promotions / Loyalty Programs
The Netherlands

Joachim Beckmann

I love to make our clients more successful together with my colleagues. The ambition, the entrepreneurship and the creativity within Boost gives me daily energy to keep working on our organization.

Managing Director
Shopper Marketing
The Netherlands

Remco Zweedijk

‘Explore and you will know’. With this philosophy we develop new concepts for both market leaders and market challengers. For me New Business Development means ‘looking for new ways and having guaranteed success’.

Director
Collectibles’ Promotions Southern Europe / Middle East & new markets

Alban Haas

Life inspires me. Every day. Family, work and leisure are my passion.

Client Services Director
Shopper Marketing
Switzerland

Stefan Lindt

What motivates me every day is to extend Boosts’ position as a market leader and to access new markets. By means to compensate I love to play sports (tennis and ski) and enjoy life with friends and family.

Director
Collectibles’ Promotions Switzerland / Germany / France

Thomas Künzler

My inspiration: developing new concepts, focusing on targets together with the team and celebrating success – and of course sun, mountains and snow.

Managing Director
Shopper Marketing
Switzerland

Patrick Donauer

I am inspired by the kindling of team spirit. The development of teamwork brings out the best in people, as two of the most important elements connecting a team are social and economic responsibility. My family gives me the calm strength to do my job well.

Managing Director
Shopper Marketing
Switzerland

Oliver Freitag

I am inspired by the positive in every person and his ability to excel. I am passionate about sports which I do with my family in the nature.

Director
Group ICT
Switzerland

Koen Heyvaert

A great physicist once wrote that life is like RIDING A BICYCLE:

Whether you are focusing, inspiring, enabling, admitting, bringing together, creating enthusiasm, or networking, to keep your balance, you have to stay in motion.

And when you move, you get a BOOST.

Director
Loyalty Programs
The Netherlands

Our history

Driven by innovation and growth

Marketers found Boost to activate shoppers and elevate sales

The history of Boost starts with the founding of Nebus Loyalty in the Netherlands (in 1987), Shop Promo in Switzerland (in 1996), Tricall and directsales in Switzerland (in 2004) and the Boost Group in the Netherlands (in 2000). Together these companies have decades of extensive experience in the development and execution of effective and innovative shopper marketing, promotional marketing and loyalty marketing solutions all over Europe. In 2012, all these companies were merged to operate as one international company called Boost, with the goal of becoming the number one marketing and sales service provider in Europe.

Philosophy

Activating shoppers, elevating sales

Our shopper marketing campaigns, collectibles promotions and effective loyalty programs are powerful. Not only do they influence shopper and purchasing behavior, marketing solutions from Boost mean more successful brands, higher sales and even closer, long-term relationships with your customers. Activating shoppers is our passion. Elevated sales is your reward.

Our people

Committed to customer eagerness

Everyone working with Boost is committed to inspiring customer eagerness. We succeed because we believe in the power of mutual respect, teamwork, surprising solutions, true ownership and an entrepreneurial attitude. This results in great concepts, excellent execution and measured results. Our people believe in creating a no-nonsense approach – driven by client results – while respecting the interests of all the parties involved.

Cases

Shopper Marketing

Prince biscuits

Road show NIVEA

Jumbo instore promotions

Collectibles' Promotions

Garfield Stickermania

Murmelfieber

Animanca

Loyalty Programs

Coop

AB InBev

Air Miles

Clients

Jobs

Become our colleague

At the office

Do you have the talent to tap into your creativity and find innovative marketing solutions that can satisfy the targets of our clients? Whether you just graduated or have bags of experience – we would love to hear from you.

From time to time, we seek new people for our offices in Switzerland, Belgium and the Netherlands, preferably with a background in (or affinity with) marketing. When a specific job is available, we will post it here.

But if you don’t see anything now, feel free to send us a note along with your CV, and we’ll let you know more about a future with Boost. Email us.

Switzerland

Call Center Mitarbeiter/in

Eines der innovativsten und modernsten

The Netherlands

Call Center in der Zentralschweiz (Cham) sucht kommunikative und aufgestellte Mitarbeiterinnen oder Mitarbeiter für ein junges und kollegiales Team. Ihre...

views-row-even"> Conseiller(e) de vente retail

Domaine d'activité: Vous vendez trois services innovateurs d'un grand opérateur de réseau câblé suisse dans des magasins spécialisées dans l’électronique et les accessoires d'ordinateur. Il s'agit...

views-row-odd"> Verkaufsberater/in Retail

Tätigkeit: Sie verkaufen in Fachgeschäften für Elektronik und Computerzubehör drei innovative Dienstleistungen eines grossen Schweizer Kabelnetzbetreibers. Es handelt sich hierbei um die Produkte...

views-row-even"> Sachbearbeiter/in Buchhaltung 100%

Für unsere Finanzabteilung in Reinach (BL) sucht Boost per sofort oder nach Vereinbarung einen Sachbearbeiter/in Buchhaltung 100% mit ein oder zwei Jahren Berufserfahrung in der Buchhaltung in der...

views-row-odd"> Supervisor Inbound / Teamleader 100% (m/w)

Boost ist ab sofort auf der Suche nach einem Supervisor Inbound w/m (fulltime) zur Erweiterung der Abteilung (Call Center). In Folge einer Nachfolgeplanung suchen wir eine frontorientierte Macher-...

views-row-even"> Assistant Client Service 100% (m/w)

Boost ist ab sofort auf der Suche nach einem Assistant Client Service (fulltime) zur Erweiterung der Abteilung Client Service. In Folge einer Nachfolgeplanung suchen wir eine frontorientierte...

views-row-odd views-row-last"> Client Service Sales Manager 100% (m/w)

Boost ist ab sofort auf der Suche nach einem Client Service Sales Manager (fulltime) zur Erweiterung der Abteilung Client Service. In Folge einer Nachfolgeplanung suchen wir eine frontorientierte...

views-row-odd views-row-first"> Demonstrateur diverse Projecten

Boost is per direct op zoek naar parttime Demonstrateurs voor diverse projecten. Werkzaamheden Voor veel bekende A-merk producten verzorgen wij wekelijks demonstraties en promotiewerk. Wij...

views-row-even"> Head of Project Management (fulltime)

Boost is ter uitbreiding van de business unit Collectibles Promotions per direct op zoek naar een Head of Project Management (fulltime). Ben jij die ervaren Project Manager die onder druk de...

views-row-odd"> General Accountant (m/v)

Ter uitbreiding van het Finance Team zijn wij opzoek naar een gedreven General Accountant (fulltime) voor onze vestiging in Hulst (Zeeuws-Vlaanderen). De afdeling Finance geeft vorm aan de...

views-row-even"> People Manager

Boost is ter vervanging op de afdeling People Management per direct op zoek naar een People Manager Merchandising (fulltime). Als People Manager Merchandising ben je verantwoordelijk voor een team...

Boost group

Programs & solutions

Shopper Marketing

Collectibles' Promotions

Loyalty Programs

Dr. Oetker Roadshow

Boost launches new Air Miles Shop

Train station sampling in Switzerland

Boost: new name and stronger presence

Boost and Mondelēz share prize in Creativity category

Follow us

Our history

Philosophy

Our people

Shopper Marketing

Collectibles' Promotions

Loyalty Programs

At the office

Switzerland

The Netherlands

Jobs in the field

Contact